PNC to Serve as Official Partner of Early Childhood Education for The Parade Company

October 04, 2011

PNC TEAMS UP WITH THE PARADE COMPANY TO EXPAND LOCAL PRESCHOOL EDUCATIONAL OPPORTUNITIES AND CREATE NEW PARADE FLOAT

DETROIT (03 October 2011) – The Parade Company today announced that it will kick-off a multi-year relationship with PNC Bank for the 85th America’s Thanksgiving Parade®, including naming PNC as the official partner of early childhood education for The Parade Company.

Beginning with this year’s Thanksgiving Parade, PNC will introduce a Grow Up Great float, named after the company’s 10-year, $100 million initiative to help preschool children prepare for success in school and life. Some of the Grow Up Great educational elements will be included in materials from The Parade Company and America’s Thanksgiving Parade®.

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